Hi - I'm Alfred.

I grew up in Singapore, where success meant:

Get good grades. Follow the rules. Chase titles. Upgrade your lifestyle.

I did all that — including a decade in the military.

But deep down, I knew: This wasn’t it.

Do I really want to waste this one life, living someone else's script? — "NO".

So, I looked inwards, in search of answers to my existential questions. I went down the rabbit hole of finding meaning, purpose, freedom, and agency.

Consuming hours upon hours of self-improvement and personal development content. Deep diving into the great minds of Seneca, Marcus Aurelius, Carl Jung, Naval Ravikant, Laozi, Rumi, Alan Watts, Ryan Holiday, Robert Greene, Mo Gawdat and the likes.

But no amount of knowledge beats action.

Because: "Action is what separates doers from dreamers."

So, at 32, I executed. I took the Red Pill. I left a stable career, moved my family to Melbourne to build a life on my own terms. I awoken, and I wrote my own script.

Why? Because: "You weren’t born to follow someone else’s script."

I unlearned the system, studied money, rewired my beliefs, and searched for answers from within. I sat with myself — looked inwards and sought clarity and direction.

I found my mission: "To help millions escape the Matrix, and write their own script."

To give you the tools, frameworks, systems, and mindsets to unplug from the Matrix and rewrite your own script. To build the life on your terms. One that's worth living.

If you’re ready to awaken and rewrite your own script.

You’re in the RIGHT PLACE.

Welcome, my friend.